Austin's Proof Advertising took home the Agency of the Year Award-Silver last night at the 2014 Ad Age Small Agency Awards, the industry’s top awards for work created by independent shops with 150 or fewer employees. San Francisco's MUH-TAY-ZIK|HOF-FER took the top honor as Small Agency of the Year.
The awards were held in Austin as part of the annual Ad Age Small Agency Conference.
Proof Advertising opened its doors in 2010 but has actually been around much longer, having changed its name from Kolar. Bryan Christian, onetime GM of Kolar bought the agency, re-branded it and broadened the agency's scope and focus. He also brought on creative director Craig Mikes as a Principal in the agency, which over the past two years has grown revenue by 28%. Proof's clients include: Honeywell Aerospace, 3M, Subway, Cargill, Hyatt Resorts. U.S. Army, Baylor and Extraco Banks.
The Small Agency Awards were launched six years ago by Ad Age, the leading global source of news and intelligence for the marketing and media community, to ensure that the innovative campaigns and brand ideas generated by smaller companies receive the recognition they deserve.
The complete list of winning agencies -- which were honored at a ceremony in Austin last night attended by more than 300 industry executives who flocked to the sold-out 2014 Small Agency Conference -- can be found below.
"The Most Powerful Arm," a campaign created by Brooklyn's Reactive for Save Our Sons, won the inaugural Campaign of the Year-Digital. The first-ever Campaign of the Year – B2B Award was presented to Peoria, Illinois’ Simantel for its "Are You Built For It?" campaign for Caterpillar.
Deportivo, an agency in Stockholm, Sweden, won International Small Agency of the Year. And Argentina-based Coupe Buenos Aires nabbed Pro Bono Campaign of the Year for "The Children Notwork," a campaign for Advertisers Without Borders.
The complete list of winners across the competition's 16 categories is:
SMALL AGENCY OF THE YEAR
Gold: Muh-Tay-Zik|Hof-fer, San Francisco
Silver: Proof Advertising, Austin, Texas
Gold: Odysseus Arms, San Francisco
Silver: Good Solutions, Pasadena, Calif.
Gold: Tiny Rebellion, Santa Monica, Calif.
Silver: Pitch, Culver City, Calif.
Gold: Brooklyn Brothers, New York
Silver: Red Tettemer O'Connell + Partners
Gold: DiMassimo Goldstein, New York
Silver: Concept Farm, New York
Gold: Lindsay, Stone & Briggs, Madison, Wisc.
Silver: The Distillery Project, Chicago
Gold: Bohan, Nashville, Tenn.
Silver: iStrategyLabs, Washington D.C.
Gold: Nomadic Agency, Scottsdale, Ariz.
Silver: nFusion, Austin, Texas
Gold: A2G, Los Angeles
Silver: Standard Time, Los Angeles
Gold: Swift, Portland, Ore.
Silver: Creature, Seattle
Silver (tie): +Castro Innovation House, Buenos Aires, Argentina
Silver (tie): Volcano, Johannesburg, South Africa
CAMPAIGN OF THE YEAR--INTEGRATED
Gold: "Madden NFL 25" for EA Sports, Heat, San Francisco
Silver: "The 4 to 9ers" for Subway, Content & Co., Los Angeles
CAMPAIGN OF THE YEAR--DIGITAL
Gold: "The Most Powerful Arm" for Save Our Sons, Reactive, Brooklyn, N.Y.
Silver: "98 Days to Shine" for ESPNW, Concept Farm, New York
CAMPAIGN OF THE YEAR--PRO BONO
Gold: "The Children Notwork" for Advertisers Without Borders, Coupe Buenos Aires, Buenos Aires Argentina
Silver: "Zooglies" for Lincoln Children's Zoo, Bailey Lauerman, Omaha, Neb.
CAMPAIGN OF THE YEAR--B2B
Gold: "Are You Built For It?" for Caterpillar, Simantel, Peoria, Ill.
Silver: "Run, Business, Run!" for Symantec, Godfrey Q, San Francisco
Gold: Roundhouse, Portland, Ore.
Silver: Safari Sundays, New York