• Austin's PROOF is Runner Up in Ad Age Small Agency Awards

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    Austin's Proof Advertising took home the Agency of the Year Award-Silver last night at the 2014 Ad Age Small Agency Awards, the industry’s top awards for work created by independent shops with 150 or fewer employees. San Francisco's MUH-TAY-ZIK|HOF-FER took the top honor as Small Agency of the Year.

    The awards were held in Austin as part of the annual Ad Age Small Agency Conference.

    Proof Advertising opened its doors in 2010 but has actually been around much longer, having changed its name from Kolar. Bryan Christian, onetime GM of Kolar bought the agency, re-branded it and broadened the agency's scope and focus. He also brought on creative director Craig Mikes as a Principal in the agency, which over the past two years has grown revenue by 28%. Proof's clients include: Honeywell Aerospace, 3M, Subway, Cargill, Hyatt Resorts. U.S. Army, Baylor and Extraco Banks.

    The Small Agency Awards were launched six years ago by Ad Age, the leading global source of news and intelligence for the marketing and media community, to ensure that the innovative campaigns and brand ideas generated by smaller companies receive the recognition they deserve.

    The complete list of winning agencies -- which were honored at a ceremony in Austin last night attended by more than 300 industry executives who flocked to the sold-out 2014 Small Agency Conference -- can be found below.

    "The Most Powerful Arm," a campaign created by Brooklyn's Reactive for Save Our Sons, won the inaugural Campaign of the Year-Digital. The first-ever Campaign of the Year – B2B Award was presented to Peoria, Illinois’ Simantel for its "Are You Built For It?" campaign for Caterpillar.

    Deportivo, an agency in Stockholm, Sweden, won International Small Agency of the Year. And Argentina-based Coupe Buenos Aires nabbed Pro Bono Campaign of the Year for "The Children Notwork," a campaign for Advertisers Without Borders.

    The complete list of winners across the competition's 16 categories is:

    SMALL AGENCY OF THE YEAR

    Gold: Muh-Tay-Zik|Hof-fer, San Francisco
    Silver: Proof Advertising, Austin, Texas

    1-10 Employees
    Gold: Odysseus Arms, San Francisco
    Silver: Good Solutions, Pasadena, Calif.

    11-75 Employees
    Gold: Tiny Rebellion, Santa Monica, Calif.
    Silver: Pitch, Culver City, Calif.

    76-150 Employees
    Gold: Brooklyn Brothers, New York
    Silver: Red Tettemer O'Connell + Partners

    ++++

    Northeast
    Gold: DiMassimo Goldstein, New York
    Silver: Concept Farm, New York

    Midwest
    Gold: Lindsay, Stone & Briggs, Madison, Wisc.
    Silver: The Distillery Project, Chicago

    Southeast
    Gold: Bohan, Nashville, Tenn.
    Silver: iStrategyLabs, Washington D.C.

    Southwest
    Gold: Nomadic Agency, Scottsdale, Ariz.
    Silver: nFusion, Austin, Texas

    West
    Gold: A2G, Los Angeles
    Silver: Standard Time, Los Angeles

    Northwest
    Gold: Swift, Portland, Ore.
    Silver: Creature, Seattle

    International
    Gold:
    Silver (tie): +Castro Innovation House, Buenos Aires, Argentina
    Silver (tie): Volcano, Johannesburg, South Africa

    CAMPAIGN OF THE YEAR--INTEGRATED
    Gold: "Madden NFL 25" for EA Sports, Heat, San Francisco
    Silver: "The 4 to 9ers" for Subway, Content & Co., Los Angeles

    CAMPAIGN OF THE YEAR--DIGITAL
    Gold: "The Most Powerful Arm" for Save Our Sons, Reactive, Brooklyn, N.Y.
    Silver: "98 Days to Shine" for ESPNW, Concept Farm, New York

    CAMPAIGN OF THE YEAR--PRO BONO
    Gold: "The Children Notwork" for Advertisers Without Borders, Coupe Buenos Aires, Buenos Aires Argentina
    Silver: "Zooglies" for Lincoln Children's Zoo, Bailey Lauerman, Omaha, Neb.

    CAMPAIGN OF THE YEAR--B2B
    Gold: "Are You Built For It?" for Caterpillar, Simantel, Peoria, Ill.
    Silver: "Run, Business, Run!" for Symantec, Godfrey Q, San Francisco

    CULTURE
    Gold: Roundhouse, Portland, Ore.
    Silver: Safari Sundays, New York

  • An Ad For Advertising

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    Design Taxi writes about a new broadcast spot via DDB Asia Pacific that is part homage to the ad business, part plea to the world (but mostly to clients) to remember the importance of creativity in marketing.

    It makes a good case, but also raises the question, is the state of the ad industry such that we need to be hard-shilling our own product? And the use of so many iconic ads in the spot is nice to watch, but the lack of much contemporary work makes it seem a little like the movie business promoting itself by talking about how great silent films were.

    Here’s the story:

    A Call To Value Creativity Pays Homage To The Creative Communications Industry

    By Valerie Chang, 18 Jul 2014

    In a recently released PSA produced by DDB Group Asia Pacific’s Regional Creative Director Andy Fackrell, the video pays tribute to the creative communications industry.

    Featuring more than 30 advertising campaigns in the two-minute short, it seeks to be the mouthpiece in defense for the industry, highlighting the issue of diminishing value placed on creativity and the ideas churned out.

    The video ends with a thought-provoking sentiment: “Creativity takes time. The best solution is never the first one, the obvious one, but the beautiful ones. They just look that way in hindsight.”

    “We are not machines that churn out five-minute headlines on top of Getty stock. It’s about life experiences resulting in an idea you’d never have thought of, yet totally wished you had.”

  • Can Nudity Revive the Flash Mob?

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    Let's hope not. But then there's this story from our partner The Denver Egotist about a new flash mob music video produced to promote the new VH1 series "Dating Naked." Wait, what? That's a thing?

    VH1 Dances Naked in the L.A. Streets

    Created by agency Mistress in collaboration with VH1, this video — featuring actual footage of naked couples taking downtown Los Angeles by storm in celebration of National Nude Day (July 14) — is inspired by the network's new series, “Dating Naked.” Dating Naked explores the question: would finding love be easier if you truly had nothing to hide? To answer this question, 60 participants will search for romance free of pre-conceived notions, stereotypes — and clothes.

    The piece was directed by up-and-coming sensation Ellis Bahl, whose music videos have won UK MVA and SXSW honors, and it is choreographed by Mimi Karsh, a.k.a. “triple threat,” a Latin dancer, singer and actress. We may have to tune in for this one.

    See the original story at http://www.thedenveregotist.com/news/national/2014/july/16/vh1-dances-na...

  • Want To Know Who Will Win the World Cup? Ask Sanders\Wingo

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    What started as a fun way to justify getting foosball tables for the office has turned into the most accurate World Cup prediction in the world.

    The Sanders\Wingo Super Official World Cup Predictor is currently ahead of Nate Silver (!), Bloomberg and Goldman Sachs in predicting World Cup results. Why is that news? The SOWCP was actually just an agency foosball tournament. Employees were assigned countries based on foos skill, and they played out the World Cup themselves.

    Only now, in a David vs Goliath upset, S\W predictions are beating out the biggest names in analytics.

    Through 40 games, S\W has called 26 correctly. Stats wunderkind Nate Silver is at 24, Bloomberg at 17 and Goldman Sachs is at 15.

    So yeah, an Austin ad agency foosball tournament is currently the most accurate World Cup prediction around. Go figure.

    Keeping up their winning predictions is about to get tough. S\W's soothsaying predicts a final of Columbia vs. Uruguay. But without their back-biting superstar Luis Suarez, Uruguay isn't as attractive a pick as they were just yesterday.

    They have a dedicated Twitter feed: https://twitter.com/SOWCP
    and website: www.superofficialworldcuppredictor.com if you want to know more.

  • Stephen Merchant ponders, what if Britain had won the War of Independence...?

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    As part of its No Bollocks campaign, Droga5 and Newcastle Brown have created a series of films that lead up to Independence Day in the US - and a bit before that, Independence Eve. This is the new holiday they want to introduce where we can all celebrate the country the US could have become if they hadn't spoilt everything by gaining independence 300 years ago. Stephen Merchant tells it like it is - or rather, like it could have been.

    The US would be called "Great Britain 2. Back 2 Da Monarchy." They've thought about this in great depth:

    See more at IfWeWon.com >

  • GSD&M Brings Home Gold From Cannes

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    Austin agency GSD&M is prepping a place on their trophy shelf for some significant new arrivals: four awards from the Cannes Lions International Festival of Creativity, more commonly known as the Cannes Lions or, among the ad crowd, simply “Cannes.”

    GSD&M came home from the festival with a coveted Gold Lion for its work for the U.S. Air Force for a digital campaign called The Collaboratory, an online recruiting program that allows users to help tackle some of the Air Force’s technological challenges, with the chance that the proposed solutions could become prototypes for potential real-world use.

    The Gold Lion came in Cannes’ Cyber category, in the sub-group Social – Community Building and Management. GSD&M and the Air Force won an additional two Silver Lions for The Collaboratory, also in the Cyber category.

    But wait, there's more. GSD&M was awarded a Bronze Lion for client Radio Shack, part of its “Goodbye ‘80s” campaign, which also included a much lauded Super Bowl TV spot. Radio Shack’s Lion also came in the Cyber category, for Social – Influencer/Celebrity/Blogger Outreach.

    In an industry that may give itself more awards than any other, Cannes is one that is still highly respected by both agencies and clients.

    Held each summer in the southern French beach resort that is even better known for the similarly-named cinema awards, Cannes Lions are the most coveted advertising hardware in the world. Winning one is seen as the ne plus ultra of creative achievement for an agency, not to mention a career boost for the individuals involved.

    More than just the beauty pageant that many awards shows have become, Cannes has evolved beyond a showcase of great work. In addition to attracting a who’s who on the agency side, Cannes also attracts a large number of influential marketers, and seminars and programs aimed at discussing the future of the industry have become almost as newsworthy as the awards themselves.

    Still, it’s the awards that people come for. Well, that and the good food, legendary drinking scene and over-the-top parties throw by the big agencies and holding companies. By day though it’s the most competitive of all advertising awards shows, with thousands of entries from all over the world. To even make the short-list, not to mention winning one of the Grand Prix, Gold, Silver or Bronze Lions, is a considerable achievement. It’s also as close to the Academy Awards – in prestige, pomp, ceremony and pretentiousness, as advertising gets.

    “Winning Lions at Cannes is the ultimate achievement for creativity—it’s global talent playing at the highest level, so it’s difficult and meaningful to win. And our wins are not only big for GSD&M, they’re also a testament to the creative hotbed Austin has become,” said Jay Russell, chief creative officer of GSD&M, who was on hand in France to accept the awards.

    This year, Cannes gave out 19 Grand Prix awards – the festival’s highest honor, plus 287 Gold Lions in 19 different categories. Each category has a number of sub-categories. Silver and Bronze Lions are awarded in each category as well.

    While U.S. agencies have a big presence at Cannes, it truly is a global show. 22 U.S. agencies won Lions this year, including two Grand Prix and 47 Gold Lions. The remaining Gold Lions are now scattered around the globe, in every continent except Antarctica.

    The most awarded US agency isn’t actually an ad agency at all. CAA Marketing, an arm of the LA-based talent agency, came home with two Grand Prix and eight Gold Lions for their Scarecrow campaign for client Chipotle. It was the overall best awarded campaign at Cannes this year.

    These latest awards are GSD&M’s first Lions since 2004. LatinWorks, the Austin multicultural agency, won Lions in 2007, 2011 and 2012. LatinWorks and GSD&M are both owned by agency holding company Omnicom. In addition to those two agencies, Austin boasts a number of other Lion holders, including former adman turned tortilla impresario Doug Lyon, freelancers Tom Campion, Rich Tlapek and Jeremy Postaer and eight-time winner Joel Clement of McGarrah Jessee.

    See GSD&M’s winning work here: https://collaboratory.airforce.com/
    And all of the winning work, plus more, here: http://www.canneslions.com/

  • R/GA Staffs Up Austin Office

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    Local Staff Grows to 30

    R/GA has added Jennifer Mollo to their growing Austin staff. Mollo takes on the role of group account director, leading clients Fossil and Royal Caribbean as well as working on new business development in the southwest region. She will report to Seth Solomons, vice president/chief global client services officer and managing director in R/GA’s New York home office.

    “Jennifer is just the type of leader we need in Austin,” said Solomons. “She brings Client and Agency experience and a positive attitude that will make her a great asset for our expanding Austin office.”

    Mollo comes to the pioneering digital ad agency from Dell, where she managed their global agency partners across their consumer, SMB and Large Enterprise business units.

    Prior to Dell, Jennifer held the role of senior vice president/director of client services at T3, where she managed clients including UPS, Dell, JCPenney, and Universal. She was also a member of the agency’s senior leadership team and helped grow new business in T3’s New York and San Francisco offices in addition to its Austin headquarters.

    The New York native and graduate of Connecticut’s Sacred Heart University Mollo also previously held client-side marketing posts at Starwood Hotels & Resorts and MasterCard.

    R/GA was founded by brothers Richard and Robert (Bob) Greenberg in 1977. It as originally started as a design company that focused on motion graphics, live-action film, and video production, with a particular talent for creating movie trailers, titles and special effects, even earning an Academy Award for technical achievement in 1986. In the 1990s, as the Internet was emerging as a powerful marketing force, R/GA embraced the future and evolved into a full-service digital agency, a move most major agencies wouldn’t consider for nearly a decade.

    Purchased by the Interpublic Group of Companies (IPG) in 2001, R/GA currently has 1,400 employees in 14 offices around the world, including New York, Los Angeles, San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, Sydney, Stockholm and Bucharest. Current clients include Nike, Microsoft, Johnson & Johnson, Red Bull and Nokia.

  • With all this tech about, is the big idea 'no idea'? Aussie CDs discuss. *May contain irony.

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    Are we thinking stuff through too much? What if we just chucked a load of tech together and let the public pick the bones out of it. And besides, there's just no room for an idea in amongst the live-streaming 3D-printed QR codes being delivered by a quad-copter.

    Starring a galaxy of creative stars from Down Under, this is of course a spoof that sets the stage for the Creative Fuel event in Sydnay at the end of July.

    The point is valid though. Increasingly tech can come first and the idea a distant second - if at all. It's a watchout for everyone: yes, technology can augment an idea but not replace it. Ideally it's invisible, working bits magic behind the scenes, letting the big thought land without interference or hoop-jumping.

    Find out more about the Creative Fuel event >

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