GSD&M nailed the benefits of traveling Southwest, as usual, but I think the best part is that they continue to use actual SWA employees in their ads. The behind the scenes video explains the reasoning behind the work better than us.
Local agency 'Door Number 3' has teamed up with 'I Live Here I Give Here' to promote a city wide day of philanthropy in 2013 called 'Amplify Austin.' The day is set for March 4, 2013 and plans to raise 1 million dollars for local charities and non-profits in a single day. Very cool Austin stuff.
Last night as I watched the season opener of the NFL season I witnessed the Cowboys defeat the Super Bowl Champion NY Giants which gave me great Texas pride. However this great pride was crushed when I discovered an ad for Papa John's Pizza where Jerry Jones decides to rap. It instilled great shame in me and the victory was almost soured completely. Here it is.
GSD&M has put out a couple new ads for Marshalls staying with the same formula as last time. Impromptu cat walks being set up in major cities very similar to their last campaign, but we do love the tagline "Never pay full price for fabulous" and of course the models are pretty great too.
The board itself showcases homes that will be open during that weekend as well as local monuments, food, and activities to participate in while you're in Austin for the music festival. Pretty neat idea.