Africa Health Placements sent a direct mail package out to foreign doctors to recruit them to work in Africa. But rather than a brochure that could easily be thrown away, they found an innovative advertisement strategy that would only be heard by doctors. In order to hear the ad, you need a stethoscope. Really nice idea.
The Tokyo Newspaper, aka Tokyo Shimbun, and Dentsu Tokyo have created an augmented reality app that "translates" stories from the newspaper into a child-friendly format. Replete with cartoon-character commentary on stories, headlines (pop-ups) and child-friendly text, the app makes it easier for children to understand what's on the printed page. Nice way to make things relevant to the new generation — and breathe new life into old media.
Subaru's ‘EyeSight’ technology — basically a collision avoidance system powered by tiny depth sensitive cameras — was outfitted on a host of mini electric cars, along with sfx. Then they put them to work in a giant warehouse. Love this.