Guinness is 'Made of More' than the sum of it's Cloud?

We like to believe that some things in this world are made of more than just the sum of their parts. We as humans believe our life has purpose beyond a walking, eating, sexing, sleeping animal. Guinness's 'Cloud' at the top of your frothy beer is meant to somehow translate that it is one part of a whole beer that is more than just a beer. The actual cloud in this ad from AMV BBDO, with great copywriting and production, translates to both the cloud in the beer and the spirit of the human condition.

We just got deep up in here!

OH and the music is totally from 'Edward Scissorhands' Coincidence? I think not.