Expedia takes a political stand! For the better this time.
For the record, I hate when brands and companies take stands on social issues that have nothing to do with their products or services. It makes no sense and will eventually alienate someone that could buy your stuff. Expedia, however, did a great job with this one and even with the impending shitstorm that cable news networks will give them, I believe they did a good thing. The message for this campaign from 180 LA of "Find Your Understanding" wasn't motivated by hate or a religious moral compass. It was motivated by the love of a family and their ability to adapt to a love they might not have understood before. Good stuff Expedia and good luck with bigot parade.
"Find Your Understanding" Expedia - 180 LA